The year 2016 was all about balance, with Pantone naming two colors as the Color of the Year, Rose Quartz and Serenity. Now, with 2017 upon us, it's time for a brand new Color of the Year. This year is all about new beginnings, with Pantone announcing Greenery as the 2017 Color of the Year.
PANTONE 15-0343 #Greenery is the PANTONE #coloroftheyear2017 selection ?? A fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew, #Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose amid a complex social and political landscape.
In the announcement, Pantone explained that Greenery (PANTONE 15-0343) is a yellow-green shade, "that evokes the first days of spring when nature's greens revive, restore and renew." The hope is that it reminds consumers to, "take a deep breath, oxygenate and reinvigorate." With a contentious election that just ended a few weeks ago, and a new president taking office in January, this is certainly an important message to remember and take to heart. Continue reading