The year 2016 was all about balance, with Pantone naming two colors as the Color of the Year, Rose Quartz and Serenity. Now, with 2017 upon us, it's time for a brand new Color of the Year. This year is all about new beginnings, with Pantone announcing Greenery as the 2017 Color of the Year.
In the announcement, Pantone explained that Greenery (PANTONE 15-0343) is a yellow-green shade, "that evokes the first days of spring when nature's greens revive, restore and renew." The hope is that it reminds consumers to, "take a deep breath, oxygenate and reinvigorate." With a contentious election that just ended a few weeks ago, and a new president taking office in January, this is certainly an important message to remember and take to heart. Continue reading
